Team - All 4 One

Core Team

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Arieb Azhar is a celebrated musician, producer, and cultural promoter with over 30 years of experience. Introduced to the arts by his parents—PTV founder Aslam Azhar and activist Nasreen Azhar—he performed internationally for 13 years before returning to Pakistan in 2004 to pioneer contemporary renditions of Sufi poetry. He co-founded Music Mela and launched Art Langar in 2017. Arieb has led Karachi’s T2F as Executive Director and produced acclaimed works like Indus Blues, Salaam Balkan, and The River’s Daughter. He has also appeared in Coke Studio and the award-winning film Without Shepherds.

Arieb Azhar

Associate Partner

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Sara Khan is a creative all-rounder with experience in production design for Janaan, Parchi, and Aapka Matlooba Number. She shaped the Art Langar Festivals as Project Manager and leads design for all in-house productions. As Co-Producer of Brand Pakistan’s flagship film and founder of the clothing brand Fitafiny, Sara balances creative direction with daily operations.

Sara Khan

Director & Chief Operations Officer

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Muhammad Bin Baseer is a media and festivals specialist with 10+ years of experience in production and logistics. He has worked on Janaan, Parchi, and the theater play Aapka Matlooba Number. Founder of ALL4ONE, he recently debuted as Co-Director on Brand Pakistan’s flagship film and teaches at Iqra University.