Directors & Senior Leadership

Director & Chief Executive Officer

Muhammad Bin Baseer

Founder of ALL4ONE and the entrepreneurial force behind its growth. Over a decade in brand strategy, festival management, film production and direction. CEO of ALL4ONE Pakistan. MD of MB Square Films. Co-founder of kohQaf Summit. Associate Producer of Janaan & Parchi. Former Visiting Faculty, Iqra University. Led national campaigns including Salam Pakistan for PTDC.
Brand Strategy Film Direction Festival Management

Director & Chief Operations Officer

Sara Khan

The operational and creative core of ALL4ONE. Art Director, Producer and Production Designer with credits on Janaan & Parchi. Leads operations, creative direction and brand design across the company. Co-founder of kohQaf Summit. MD of FITAFINY. Driving force behind ALL4ONE's National Tourism Brand work.
Art Direction Production Design Brand Design

Executive Director

Muhammed Ali

Over two decades in brand strategy, advertising and event management. Client roster spans Coca-Cola, BMW, Telenor, UNICEF, UNHCR, World Bank, British Council, USAID, PTC and Red Bull. Founder of Milestone Communications and XFINITI. Joined ALL4ONE full-time in 2022.
Brand Strategy Advertising Event Management

Associate Partner

Arieb Azhar

Acclaimed musician, cultural producer and peacebuilding practitioner with 30+ years of experience. Founder of Art Langar — joint venture with ALL4ONE. Co-founder of kohQaf Summit. USIP and British Council grant recipient. Coke Studio artist, Seasons 2, 3 & 10.
Music Cultural Production Peacebuilding

How We Work Together

One team, one roof. The ALL4ONE culture is built on the idea that brand thinking and creative execution belong together — and so do the people who do them.

Multidisciplinary by Design

Strategists sit next to filmmakers. Art directors collaborate with writers. The cross-disciplinary team structure isn't accidental — it's how we keep strategy and execution speaking the same language.

Female-Led, Inclusive

70% Female-Owned female-owned and female-led at the director level, ALL4ONE actively builds a team that reflects the diversity of the Pakistan it works to represent.

A Decade of Practice

12+ years of delivering across Pakistan's toughest and most meaningful briefs — from national tourism campaigns to development-sector documentaries — have built a team that knows how to show up under pressure.

Ideas-First Environment

ALL4ONE is the incubator where ideas come to life with experience. The team environment is built around creative courage, honest feedback and the conviction that the best work comes from the best thinking.

Work With ALL4ONE

We're always looking for talented brand strategists, filmmakers, event producers and digital specialists who believe in Pakistan's story. If you're driven by ideas and want to build something that lasts, we'd love to hear from you.

  • Brand Strategists & Copywriters
  • Filmmakers, DPs & Editors
  • Event Producers & Project Managers
  • Graphic & Digital Designers
  • Development Sector Communication Specialists