Personal Portfolios
Janaan
MB — Associate Producer, full production cycle
Parchi
MB — Associate Producer, full production cycle
Sherdil (PAF Feature Film)
MB — Line Producer
Music Mela 2014, 2015, 2016
MB — Head of Logistics & Registrations
Salam Pakistan / Brand Pakistan
MB — Director & Producer, 300+ destinations
kohQaf Summit 2025
MB — Festival Director & Co-founder
Janaan
SK — Wardrobe Manager & Stylist
Parchi
SK — Assistant Production Designer
Gumm
SK — Stylist & Wardrobe Designer
Lateef Ghee TVC
SK — Art Director & Production Designer
Diamond Foam — Made for Dreamers
SK — Creative Direction & Production
Aapka Matlooba Number
SK — Production Designer & Creative Lead
BMW Launch, Coca-Cola Conferences
MA — Head of Operations & Creative
National Tree Plantation Day (Guinness World Record)
MA — Event Lead
UNHCR Refugee Summit 2020
MA — Event Director (UN SG Guterres & PM Imran Khan)
British Council — Digital Walls (19), Pop-Up Libraries (7)
MA — Project Director
GB Cultural Float — National Parade
MA — Project Lead
We Are SLB — 75 Years Brand Film
MA — Producer
Coke Studio Pakistan — Seasons 2, 3 & 10
AA — Performing Artist
Indus Blues
AA — Subject / Award-winning Documentary
The River's Daughter
AA — Director & Cultural Producer
The Beloved's Call / Pakistan in Tune
AA — Lead Artist & Project Director
kohQaf Summit 2025
AA — Co-founder & Festival Director
Art Langar Festival 2017
AA — Founder & Artistic Director
What Each Member Brings
Muhammad Bin Baseer
Director & Chief Executive Officer
Founder of ALL4ONE. Over a decade in brand strategy, festival management, film production and direction. CEO of ALL4ONE Pakistan. MD of MB Square Films. Visiting Faculty, Iqra University.
Sara Khan
Director & Chief Operations Officer
Art Director, Producer and Production Designer. Credits on Janaan & Parchi. Leads operations, creative direction and brand design. Driving force behind ALL4ONE's National Tourism Brand work. MD of FITAFINY. Co-founder of kohQaf Summit.
Muhammed Ali
Executive Director
Over two decades in brand strategy, advertising and event management. Founder of Milestone Communications and XFINITI. Client roster spans Coca-Cola, BMW, Telenor, UNICEF, UNHCR, World Bank, British Council, USAID, PTC and Red Bull. Joined ALL4ONE full-time in 2022.
Arieb Azhar
Associate Partner
Acclaimed musician, cultural producer and peacebuilding practitioner with 30+ years of experience. Founder of Art Langar. Coke Studio artist Seasons 2, 3 & 10. International performer at Edinburgh Fringe, Celtic Connections, Center Stage USA and Alchemy Southbank.